![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://i.redd.it/e7v7lltlrqab1.jpg)
Barbie is easily outpacing Oppenheimer in the number of admission presales. If the trend continues then the long awaited box office battle will not even be close. Source is BOT (M37).
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F081b3778-7b7a-4a36-a23c-a6f750b04602_1152x706.png)
Mattel: Life in Plastic, Will It Be Fantastic?
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://www.abc27.com/wp-content/uploads/sites/55/2023/10/65387723e495c7.75794092.jpeg?strip=1)
Mattel posts a surprise profit as Barbie sales fall despite movie hype
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://www.krqe.com/wp-content/uploads/sites/12/2023/07/64c1a68677d889.34929990.jpeg)
Mattel posts a surprise profit as Barbie sales fall despite movie hype
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://www.the-sun.com/wp-content/uploads/sites/6/2023/10/lm_barbiesales_comp-copy.jpg?w=620)
We got 'addicted' to selling Barbies, I'm always 'on the hunt' - we make $203,000 and it's not even our full-time jobs
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://mms.businesswire.com/media/20230524005829/en/1802614/22/MAT21BG_LOGO_R01_%282%29.jpg)
Mattel - Recent News & Activity
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://images.wsj.net/im-248491?width=1280&size=1.33333333)
Barbie Sales Take Off as Parents Try to Cut Down on Screen Time - WSJ
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Lower COVID-19 Vaccine, Testing Sales Push Walgreens To Rough Fiscal 3Q
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://s3.amazonaws.com/media.mediapost.com/dam/cropped/2023/07/27/screenshot-2023-07-27-at-30242-pm_J8JtPuM.png)
Sales Fall, Even As Mattel Basks In Barbie Buzz 07/28/2023
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://barchart-news-media-prod.aws.barchart.com/ap/066159b7c3f1442d9eb2e22ed54d58ae/066159b7c3f1442d9eb2e22ed54d58ae_main_financial_markets_wall_street_90349.jpg)
Stock Market Today: Asian Shares Mostly Lower, Tracking Wall Street Retreat
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://www.bigcountryhomepage.com/wp-content/uploads/sites/56/2023/07/64bea0fbb495a1.50520926.jpeg?strip=1)
With 'Barbie,' Greta Gerwig breaks a box office record for female directors
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://i0.wp.com/www.wvnstv.com/wp-content/uploads/sites/76/2023/10/6537e1016257c0.95856762.jpeg?w=2000&ssl=1)
Mattel posts a surprise profit as Barbie sales fall despite movie hype
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://static01.nyt.com/images/2019/12/17/multimedia/17-parenting-LOL1/17-parenting-LOL1-videoSixteenByNine3000.jpg?year=2020&h=1687&w=3000&s=8feb00079ad45474292b7a367a1ececd4cfc30c20c5f22004d27f4f9c98745d6&k=ZQJBKqZ0VN&tw=1)
How L.O.L. Dolls Became the Dopamine Hit of a Generation - The New York Times
![Mattel posts a surprise profit as Barbie sales fall despite movie hype](https://imageio.forbes.com/specials-images/imageserve/64cfcfc57b6ecb83e3f2b759/0x0.jpg?format=jpg&height=900&width=1600&fit=bounds)
Barbie' Tops $1 Billion At Global Box Office