![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-702387f5.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://preview.redd.it/a2b0r0o1cyx61.png?width=640&crop=smart&auto=webp&s=b53b2243bdee9bef36914a988298d6688beaa6fd)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://i.imgur.com/lT14Ph7.png)
My proposal to rectify Columbus Crew's terrible rebranding
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://media.bizj.us/view/img/10710280/crew-sc-vs-toronto-mls-playoffs-2*1200xx5760-3246-0-592.jpg)
More than a hashtag: The real story of the Save the Crew movement
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-92a149f7.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.si.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cq_auto:good%2Cw_1200/MTgxMTA0MTU1MDk4NjIxMDE2/columbus-crew-fans-rebrand-change.jpg)
Columbus Crew rebrand flops after fans save club—again - Sports
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-894668d2.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.dispatch.com/gcdn/presto/2021/05/08/NCOD/e81fc0e9-f2c3-40e3-a4e8-21175e681dbc-Crew_DC_051021_ac_45.jpg?crop=2999,1687,x0,y101&width=1600&height=800&format=pjpg&auto=webp)
Respect your roots': Columbus Crew fans react to club's new name
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.si.com/.image/t_share/MTgwOTIzNTU2Mjg3MjI2OTY4/columbus-sc-logo-crew.jpg)
Columbus SC brand change from Crew follows MLS's conformity trend
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://urbanpitch.com/wp-content/uploads/2016/03/FreestyleLexicon-356x220.png)
The Columbus Crew Rebrand Fiasco Exposes the Disconnect Between
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.columbusmonthly.com/gcdn/authoring/2013/03/13/NCOA/ghows-OH-b1874450-1bcb-4cf3-875e-703d04c24f3e-d8a7194f.jpeg)
Columbus Crew: Soccer supporter culture explained
![Columbus Crew rebrand flops after fans save club—again - Sports Illustrated](https://www.dispatch.com/gcdn/presto/2021/05/12/NCOD/adb2757f-d482-4dcc-b849-30412c0e59d0-sp_crew_030220_ac_18.JPG?crop=3535,1989,x0,y201&width=3200&height=1801&format=pjpg&auto=webp)
Columbus SC rebrand: Crew GM, others were warned of fan reaction