![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://www.sportsbusinessjournal.com/-/media/Images/Journal/2022/07/25/2022-MLB-AllStar-Game-logo.ashx?mw=408)
A $17 million annual deal by the Red Sox stokes debate on the value of jersey patches in a market flooded with options
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://media.licdn.com/dms/image/D4E22AQGfYW9MJ-hHsg/feedshare-shrink_800/0/1696417789109?e=1699488000&v=beta&t=23Qre1OoBEZ4_CcvyVw_w77Te9Y0gNMow6m5nI3PH88)
Bob Belciano on LinkedIn: Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game for…
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://img.mlbstatic.com/opprops-images/image/upload/t_16x9/w_640/opprops/pnsk7edc9z3svcvyoto8.png)
News USA Baseball
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://dks.scene7.com/is/image/GolfGalaxy/19NIKMMLBSTRSGRYBHOU?qlt=70&wid=700&fmt=pjpeg&op_sharpen=1)
Nike Men's Replica Houston Astros Alex Bregman #2 Grey Cool Base Jersey
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://www.wnct.com/wp-content/uploads/sites/99/2023/10/6530b987c51554.21004250.jpeg?w=2560&h=1440&crop=1)
Scherzer roughed up by Astros in return from injury, leaving with Rangers down 5 in loss
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://images2.minutemediacdn.com/image/upload/c_fill,w_1440,ar_16:9,f_auto,q_auto,g_auto/shape/cover/sport/83d4c5ab81c5648afee8f4a2f61f7849fa9ab3c0c073790a3ef296d64c11148b.jpg)
After just four months, PitchCom is already reshaping MLB
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://nypost.com/wp-content/uploads/sites/2/2022/07/all-star-game-logo.jpg?quality=75&strip=all&w=744)
Is MLB All-Star Game is losing its audience and its luster?
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://media.newyorker.com/photos/59096762019dfc3494ea0ddb/master/w_2560%2Cc_limit/120409_r22041_g2048.jpg)
Old Fish, New Fish
![Batter Up, Brands: MLB Jersey Patch Deals are Changing the Game](https://www.nielsen.com/wp-content/uploads/sites/2/2022/10/baseball-on-field-seo.jpg?w=150&h=150&crop=1)
Sponsor patches on MLB jerseys are more than what they seam